Devon O'Rourke

Hey,

I'm excited to share that episode n.8 is live.

I talked to Devon O’Rourke, a seasoned product marketer, now founder and strategic consultant

Listen on:

• Apple Podcast

• Spotify

• Youtube

Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and Managing Partner of Fluvio, discusses his approach to interviewing candidates and the importance of aligning their experiences with the company's leadership principles. He emphasizes the need for candidates to research the company thoroughly and demonstrate their deep interest in the role. Devon also explains the go-to-market model and the common mistakes companies make in implementing it. He highlights the importance of assessing go-to-market motion and offers resources for companies to do so. Additionally, Devon introduces Fluvio Launchpad, a service that helps companies hire product marketers. He concludes by discussing the concept of embracing erosion and the inspiration behind his podcast, Embracing Erosion.

Takeaways:

• Passion for writing and curiosity are valuable skills for entrepreneurs.

• Establishing principles and maintaining dedication are crucial for building a successful business.

• Athletic experiences can provide valuable lessons and skills that translate to the business world.

• When interviewing candidates, it is important to align their experiences with the company's leadership principles.

• Candidates should thoroughly research the company and demonstrate their deep interest in the role.

• Companies often make mistakes in implementing their go-to-market model, such as not utilizing post-launch learnings.

• Assessing go-to-market motion is crucial for companies to optimize their marketing and product strategies.

• Fluvio Launchpad offers a contract-to-hire service to help companies fill product marketing roles.

• Embracing change and adapting to new circumstances is essential for personal and professional growth.

Chapters:

• 00:00 Introduction and Background

• 00:23 Denver as an Outdoor Destination

• 01:01 Livable City and International Airport

• 01:37 Introduction and Background

• 04:42 Skills and Learnings for Entrepreneurship

• 06:03 Website Development and Copywriting

• 08:19 Building a Personal or Professional Website

• 09:23 Motivation for Starting a Business

• 09:51 Family Influence and Entrepreneurial Mentality

• 12:01 Identifying Opportunity in Product Marketing Consulting

• 13:12 Recognition as a Top Product Marketing Consultant

• 13:39 Advice for Aspiring Professionals

• 19:07 Lessons from Athletics in Business

• 23:23 Hiring Criteria and Soft Skills

• 24:57 Interviewing for Leadership Principles

• 26:25 Favorite Interview Questions

• 28:40 The Importance of Researching the Company

• 29:36 Go-to-Market Model and Mistakes

• 33:31 Assessing Go-to-Market Motion

• 34:45 Fluvio Launchpad

• 40:11 Career Transitions and Personal Growth

• 42:08 Definition and Relevance of Product Marketing

• 44:21 Embracing Erosion

• 47:09 The Embracing Erosion Podcast

• 50:07 Where to Find Devon O'Rourke

Thank you for being part of this journey, let me know what you think of my podcast, any feedback is more than welcome.

Your support means the world to me, and I can't wait to share more episodes with you.

P.S. Do it Your Way 🧭

P.P.S. If you liked this episode leave a review, it will help other people like you discover the podcast.

Ivan