Harvey Lee

From AC/DC and Virgin to Product Marketing

Author

Ivan Buric
December 13, 2024

Hey,

I'm excited to share that my second episode is live. This time we will discuss the connection between business and music, I’m sure you will enjoy it.

Harvey, besides being a good friend of mine, is one of the most interesting product marketers I’ve met so far.
He enjoys music and good conversations, and usually when he speaks the others stay quiet and listen carefully to his words.

Listen on:

Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights.

"From the strings of a guitar to the keystrokes of marketing strategy, every note I've played in my career harmonizes the unconventional. It's about seeing the rhythm in chaos and creating a melody that resonates, whether in music or the market."

Harvey Lee

Takeaways

  • Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways.

  • Being in the right category and creating the right internal culture are crucial for business success.

  • Product marketing is a strategic growth function that goes beyond traditional marketing and product roles.

  • Combining personal experiences and unconventional approaches can create engaging and informative content.

  • Building a community and sharing valuable insights can lead to meaningful connections and opportunities.

Chapters:

  • 00:00 Introduction and Background

  • 06:37 Transition from Music to Technology

  • 14:08 Working with Richard Branson and the Virgin Brand

  • 20:00 Elements of Business Success

  • 22:46 Building the Product Marketing Alliance

  • 30:00 Defining Product Marketing

  • 34:07 Writing the Book 'Backstage Pass'

  • 45:42 Future Plans and Where to Find Harvey

Sai "Hi" to Harvey: 

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news

Thank you for being part of this journey, let me know what you think of this project, any feedback is more than welcome.

Your support means the world to me, and I can't wait to share more episodes with you.

Do it Your Way

Ivan Buric