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How I'm Building “My Way"

A Step-by-Step Guide to Defining a Personal Brand

Creating a personal brand that feels authentic and dynamic can feel like a daunting task. When I created “My Way,” I wanted it to be more than just a name—I wanted it to represent my journey, values, and aspirations. Here’s the process I used, from self-reflection to strategic planning, to bring my brand to life.

Table of Contents

Step 1: Reflection Through Prompts

Before you can create a brand, you need clarity about who you are and what you stand for. I started by asking ChatGPT questions to dig into my experiences, values, and strengths. Here are some of the prompts I used to guide this introspection:

  • What makes me different from others in my field?

  • What are three things I’m truly passionate about?

  • What feedback do I often receive from others about my strengths?

  • What problems am I uniquely positioned to solve for my audience?

Through this, I identified that my differentiators were personalization, adaptability, and resilience, all stemming from my journey as an athlete, physiotherapist, and marketer.

Step 2: Outlining Differentiators and Passions

After brainstorming, I outlined what makes me unique. I focused on:

  • My Journey: From professional athlete to physiotherapist to product marketing leader. Each chapter taught me resilience, adaptability, and growth.

  • My Passions: Empowering individuals to define their unique paths, simplifying marketing, and blending AI with human connection.

  • My Strengths: Strategic thinking, storytelling, and teaching complex concepts in simple ways.

These insights became the backbone of “My Way.”

Step 3: Defining Core Values and Vision

Next, I asked myself foundational questions:

  • What do I stand for?

  • What do I want my brand to achieve long-term?

I knew I wanted “My Way” to reflect authenticity and individuality. My vision? A brand that evolves with me, empowering others to grow and adapt.

To solidify this, I aligned on three pillars:

  1. Personalization: Everyone’s journey is unique; your brand should reflect that.

  2. Differentiation: Stand out by being authentically yourself, not by copying others.

  3. Resilience: Success is about adapting and thriving through challenges.

Step 4: Naming and Symbolism

Choosing the name “My Way” was deliberate. It encapsulated both individuality (“My”) and dynamism (“Way”). To make it visually and emotionally impactful, I designed the logo as a wave—fluid, ever-changing, yet strong.

The color green wasn’t just a personal favorite; it symbolizes growth, balance, and positivity, aligning perfectly with the brand’s ethos.

Step 5: Crafting a Message and Positioning

I used prompts to help me create a clear and compelling message:

  • Who is my audience? Marketers, entrepreneurs, and growth-oriented individuals seeking clarity and actionable strategies.

  • What do I offer them? Simplified frameworks, tools for resilience, and strategies to create opportunities through personal branding.

  • How am I different? By blending AI with human connection and focusing on long-term growth over quick wins.

This clarity helped position “My Way” as a brand that empowers individuals to craft their journeys authentically and dynamically.

Step 6: Building the Content Pillars

Using ChatGPT, I developed content pillars to guide my messaging and offerings. These pillars include:

  1. Simplified Marketing: Breaking down marketing concepts into actionable steps.

  2. Building Resilience: Helping individuals adapt and thrive through challenges.

  3. Freedom Through Branding: Showing how personal branding can create career and life opportunities.

Each pillar was tied to specific audience needs, ensuring my content would resonate deeply.

Step 7: Testing the Ideas

I tested my messaging by asking ChatGPT to create sample LinkedIn posts, newsletter ideas, and positioning statements. I evaluated what felt aligned with my vision and made adjustments.

Examples of prompts I used:

  • “Write a LinkedIn post explaining why ‘My Way’ is about personalization and growth.”

  • “How can I explain the importance of resilience in building a personal brand?”

These experiments helped refine my voice and validate my brand’s direction.

Step 8: Turning Strategy Into Action

Finally, I mapped out actionable steps to bring “My Way” to life:

  1. Logo and Design: Created a logo that embodied the wave and green palette.

  2. Content Strategy: Developed a plan for LinkedIn posts, newsletters, and potential podcasts, all centered on my pillars.

  3. Audience Engagement: Focused on sharing my journey transparently and inviting others to define their paths.

Your Turn: Create Your Brand

Here’s a step-by-step process you can follow to define your own brand:

  1. Reflect: Use prompts to explore your passions, strengths, and unique experiences.

  2. Define Values: Identify 2-3 core values that will guide your brand.

  3. Envision: Think about what you want your brand to represent 5 or 10 years from now.

  4. Create Symbolism: Choose a name, logo, and colors that reflect your story.

  5. Build Pillars: Outline the key themes that will anchor your content.

  6. Test and Refine: Experiment with messaging and adapt based on feedback.

  7. Take Action: Launch your brand and start connecting with your audience.

Your brand isn’t just a name or a logo—it’s an extension of who you are. If you want to carve your unique way, start with clarity and stay true to your values.