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How I'm Building “My Way"
A Step-by-Step Guide to Defining a Personal Brand
Creating a personal brand that feels authentic and dynamic can feel like a daunting task. When I created “My Way,” I wanted it to be more than just a name—I wanted it to represent my journey, values, and aspirations. Here’s the process I used, from self-reflection to strategic planning, to bring my brand to life.
Table of Contents
Step 1: Reflection Through Prompts
Before you can create a brand, you need clarity about who you are and what you stand for. I started by asking ChatGPT questions to dig into my experiences, values, and strengths. Here are some of the prompts I used to guide this introspection:
What makes me different from others in my field?
What are three things I’m truly passionate about?
What feedback do I often receive from others about my strengths?
What problems am I uniquely positioned to solve for my audience?
Through this, I identified that my differentiators were personalization, adaptability, and resilience, all stemming from my journey as an athlete, physiotherapist, and marketer.
Step 2: Outlining Differentiators and Passions
After brainstorming, I outlined what makes me unique. I focused on:
My Journey: From professional athlete to physiotherapist to product marketing leader. Each chapter taught me resilience, adaptability, and growth.
My Passions: Empowering individuals to define their unique paths, simplifying marketing, and blending AI with human connection.
My Strengths: Strategic thinking, storytelling, and teaching complex concepts in simple ways.
These insights became the backbone of “My Way.”
Step 3: Defining Core Values and Vision
Next, I asked myself foundational questions:
What do I stand for?
What do I want my brand to achieve long-term?
I knew I wanted “My Way” to reflect authenticity and individuality. My vision? A brand that evolves with me, empowering others to grow and adapt.
To solidify this, I aligned on three pillars:
Personalization: Everyone’s journey is unique; your brand should reflect that.
Differentiation: Stand out by being authentically yourself, not by copying others.
Resilience: Success is about adapting and thriving through challenges.
Step 4: Naming and Symbolism
Choosing the name “My Way” was deliberate. It encapsulated both individuality (“My”) and dynamism (“Way”). To make it visually and emotionally impactful, I designed the logo as a wave—fluid, ever-changing, yet strong.
The color green wasn’t just a personal favorite; it symbolizes growth, balance, and positivity, aligning perfectly with the brand’s ethos.
Step 5: Crafting a Message and Positioning
I used prompts to help me create a clear and compelling message:
Who is my audience? Marketers, entrepreneurs, and growth-oriented individuals seeking clarity and actionable strategies.
What do I offer them? Simplified frameworks, tools for resilience, and strategies to create opportunities through personal branding.
How am I different? By blending AI with human connection and focusing on long-term growth over quick wins.
This clarity helped position “My Way” as a brand that empowers individuals to craft their journeys authentically and dynamically.
Step 6: Building the Content Pillars
Using ChatGPT, I developed content pillars to guide my messaging and offerings. These pillars include:
Simplified Marketing: Breaking down marketing concepts into actionable steps.
Building Resilience: Helping individuals adapt and thrive through challenges.
Freedom Through Branding: Showing how personal branding can create career and life opportunities.
Each pillar was tied to specific audience needs, ensuring my content would resonate deeply.
Step 7: Testing the Ideas
I tested my messaging by asking ChatGPT to create sample LinkedIn posts, newsletter ideas, and positioning statements. I evaluated what felt aligned with my vision and made adjustments.
Examples of prompts I used:
“Write a LinkedIn post explaining why ‘My Way’ is about personalization and growth.”
“How can I explain the importance of resilience in building a personal brand?”
These experiments helped refine my voice and validate my brand’s direction.
Step 8: Turning Strategy Into Action
Finally, I mapped out actionable steps to bring “My Way” to life:
Logo and Design: Created a logo that embodied the wave and green palette.
Content Strategy: Developed a plan for LinkedIn posts, newsletters, and potential podcasts, all centered on my pillars.
Audience Engagement: Focused on sharing my journey transparently and inviting others to define their paths.
Your Turn: Create Your Brand
Here’s a step-by-step process you can follow to define your own brand:
Reflect: Use prompts to explore your passions, strengths, and unique experiences.
Define Values: Identify 2-3 core values that will guide your brand.
Envision: Think about what you want your brand to represent 5 or 10 years from now.
Create Symbolism: Choose a name, logo, and colors that reflect your story.
Build Pillars: Outline the key themes that will anchor your content.
Test and Refine: Experiment with messaging and adapt based on feedback.
Take Action: Launch your brand and start connecting with your audience.
Your brand isn’t just a name or a logo—it’s an extension of who you are. If you want to carve your unique way, start with clarity and stay true to your values.