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- Michael Bertolasi
Michael Bertolasi
Entrepreneurship as a Photographer (ITA)
Hey,
I'm excited to share that my fourth episode is live. This time we will about entrepreneurship from a photographer’s perspective, I’m sure you will enjoy it.
Disclaimer, this episode is in Italian
In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.
Listen on:
“Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”
Takeaways:
Taking time to relax and completely disconnect can have a positive impact on life and well-being.
Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.
Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.
Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.
Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.
Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.
Identifying the key steps to becoming a professional requires introspection and a change of mindset.
Measuring impact and setting specific goals is essential to evaluate the success of a project.
Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.
Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.
Planning and investing energy and focus in your personal brand can lead to significant results over time.
Chapters:
00:55 Introduction of Michael and his route
02:18 Michael's previous work in the family business
04:44 The moment when Michael decided to leave employment
06:51 The transition from employee to entrepreneur
09:15 Michael's video announcing his decision to leave Zara
10:16 Facing difficulties and overcoming obstacles
16:08 Tips for those starting out on a different path
19:05 The impact of technology in the photography industry
24:12 Authenticity in photography and how to convey it
27:46 Michael's search for authenticity and uniqueness
31:46 The importance of intimacy and listening to oneself
33:21 Combining artistic passion with entrepreneurship
37:33 The danger of focusing solely on monetisation
38:12 Identifying key steps for transitioning to a professional
41:16 Measuring impact and setting goals
43:23 Building an ethical personal brand
46:45 Strategies for growing a personal brand
50:32 Future plans for the personal brand
Sai "Hi" to Michael:
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Don't miss out on this enriching conversation. Here's where you can listen:
Spotify: Listen on Spotify
Apple Podcasts: Listen on Apple Podcasts
YouTube: Watch on YouTube
For more insights, check out the blog post: Read the Blog
Thank you for being part of this journey, let me know what you think of this project, any feedback is more than welcome.
Your support means the world to me, and I can't wait to share more episodes with you.
Do it Your Way
Ivan Buric