Mikey Mioduski

Creating Slides that SELL

Author

Ivan Buric
May 03, 2025

Hey,

Episode 12 is live!

This week, I spoke with Mikey Mioduski, founder of GhostRanch Communications—the go-to agency for B2B SaaS presentations. From sales decks to product launches and internal storytelling, Mikey and his team have helped shape the narratives behind some of the biggest enterprise deals.

We talked about:

  • Why decks are strategy tools, not just pretty slides

  • The hidden cost of unclear messaging in product marketing

  • How to craft presentations that drive real business outcomes

  • Common pitfalls PMMs face when owning the deck

  • And how to align storytelling, design, and business impact

If you’ve ever been handed “the deck” last minute—or want to feel more confident owning it—this one’s for you.

Listen on:

In this episode, I sat down with Mikey Mioduski, founder and CEO of GhostRanch Communications, to dive deep into a side of product marketing that often gets overlooked: presentations.

Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a story but drive decisions. Whether it’s an investor pitch, a big sales moment, or an internal narrative to align the org, Mikey and his team live at the intersection of storytelling, design, and strategy.

We talked about the gap between design and messaging in B2B, the hidden cost of bad decks, and why the best presentations start with narrative clarity. If you’ve ever been tasked with “just making the deck look nice,” this conversation will change the way you think about slides forever.

Hattie the PMM

"We always say, if the presentation’s job is to move someone from point A to point B…you better be crystal clear on what A is—and where B is supposed to be."

Mikey Mioduski

Takeaways:

  • Great decks are strategy tools. They aren't just visuals—they shape how your audience feels, understands, and remembers your product.

  • The design vs. messaging gap is real. Most teams focus on what looks good instead of what connects—and Mikey’s work bridges that gap.

  • Product marketers are presentation owners by default. But without the right toolkit or guidance, they’re often set up to fail.

  • Clarity > Creativity. The best presentations aren’t flashy—they’re focused, intentional, and built around a sharp narrative.

  • The internal pitch matters. Before you convince customers or investors, you need to sell the story inside your company.

Chapters:

3:10 – Mikey’s path from agency work to founding GhostRanch
7:40 – What makes a presentation actually effective
13:15 – Common mistakes product marketers make with decks
20:10 – Sales decks vs. product launches vs. internal presentations
28:30 – Why great storytelling starts with knowing your Point A
34:45 – The cost of unclear internal communication
41:20 – Final advice for marketers who want to up their presentation game

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Ivan