If you lost your job tomorrow, who would hire you?

About My Newsletter

Hey you,

Here are my latest updates:

• I’ve made progress in defining my niche, I will be focusing more and more on AI-powered personal branding

• This newsletter is becoming leaner to make it easier for you to skim and get to what you are interested, faster

• I would really like you to give me your feedback, to tell me what you like and what you don’t like, you can reply directly to this email

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MY NEWS

My Artificial Intelligence News:

• OpenAI has evidence that its models helped train China’s DeepSeek

• Sora AI: The Future of Text-to-Video Technology Revolutionizing Content Creation

• 10 AI Prompts to Boost Your Creativity: Writing, Art, and Music

My Marketing News:

• Jaguar's Rebrand: Bold Move or Costly Mistake?

• Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear

• Is Search Dying and Does Content Really Matter Looking Ahead

MY PODCAST

Devon O’Rourke

Mastering the art of adaptation

Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and Managing Partner of Fluvio, discusses his approach to interviewing candidates and the importance of aligning their experiences with the company's leadership principles. He emphasizes the need for candidates to research the company thoroughly and demonstrate their deep interest in the role. Devon also explains the go-to-market model and the common mistakes companies make in implementing it. He highlights the importance of assessing go-to-market motion and offers resources for companies to do so. Additionally, Devon introduces Fluvio Launchpad, a service that helps companies hire product marketers. He concludes by discussing the concept of embracing erosion and the inspiration behind his podcast, Embracing Erosion.

Interesting topic? Click the link below to listen to the full episode

MY BLOG

Why Personal Branding Is Your Best Career Insurance

Last week, I caught up with a former colleague—one of the smartest, most capable people I know. He got fired. Not for performance issues. Not for doing anything wrong. Just "company restructuring."

No warning. No backup plan. Just like that, he was out.

And here’s the truth: this could happen to any of us.

You Are More Than Your Job

Relying only on your employer for career stability is risky. Layoffs happen. Industries change. AI is replacing jobs.

The best way to protect yourself? Make sure people know your value before you need them to.

3 Simple Steps to Build Career Security with Personal Branding

1. Start Sharing What You Know
   Post insights on LinkedIn. Write a newsletter. Speak at industry events. Help people see your expertise.

2. Make Networking a Habit
   Don’t wait until you need a job. Comment on posts, DM people, and build relationships before you need them.

3. Position Yourself as the Go-To Person
   What do you want to be known for? Own that space. Share content around it consistently.

The Bottom Line

If you don’t build your personal brand, you’re at the mercy of someone else’s decisions.

Take control. Start today.

Interested to learn more? Read the full article below…

OTHER NEWSLETTERS

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MY WRAP

Before you go here are 3 more things:

1. Thanks for reading this newsletter, I don’t take it for granted 🙏

2. Reply to this email and tell me why you subscribed to my newsletter

3. Want to be coached by me? Let’s chat

P.S. Do it your way 🧭

See you next week,

Ivan