My Way

the story behind the brand

Author

Ivan Buric
January 19, 2025

My Newsletter

Table of Contents

About My Newsletter

Hey you,

This newsletter is an experiment where I want to document my learning journey. You can expect to receive insights, personal updates, useful tools, and much more.

Do you have suggestions?
Reach out to me on LinkedIn! 🙋

My Artificial Intelligence News

Check out my curated selection of AI News:

Unlocking the Future of Agentic AI

How This Top 2025 Trend Is Revolutionizing Industries Through Autonomous Decision-Making and Efficiency

medium.com/@meisshaily/unlocking-the-future-of-agentic-ai-65a360211848?source=rss------artificial_intelligence-5

AGI — Anything Goes Indeed

A recente notícia de mudanças um bocado drásticas na checagem de notícias na Meta terá, certamente, muitos desdobramentos importantes…

joseborbolla.medium.com/agi-anything-goes-indeed-454caecabe61?source=rss------artificial_intelligence-5

LinkedIn's new AI tool could be your dream job matchmaker

If your qualifications are the best match for a job, AI will let you know.

www.zdnet.com/article/linkedins-new-ai-tool-could-be-your-dream-job-matchmaker

My Marketing News

And here is my curated selection of Marketing News:

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.

contentmarketinginstitute.com/articles/intentional-agility

How can Martech help integrate multi-sensory data elements

With improvements in AI and ML, Martech will be able to personalize sensory experiences at scale. Although still in its early stages, digital scent technology is making its way into the Martech landscape.

martechseries.com/mts-insights/staff-writers/how-can-martech-help-integrate-multi-sensory-data-elements-into-digital-campaigns

GenAI and the Future of Marketing

These wider GenAI developments, as well as the birth of GPT-5, will completely transform the way that digital marketing is produced in 2025 and beyond

martechseries.com/mts-insights/guest-authors/genai-and-the-future-of-marketing

My Way (Podcast)

Listen to the latest episode of my podcast:

In this week’s podcast episode, I’m chatting with Derek, the founder of Ignition, he shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, entrepreneurship resilience, and Ignition's future.

Here you can find other interesting Podcast episodes to listen:

Derek Osgood

Go To Market Explained (ENG)

mywaynewsletter.com/p/derek-osgood

My Blog

“My Way”: The Story Behind the Brand

When I created “My Way,” I knew it had to be more than just a name. It had to reflect my journey, my values, and my vision for the future. The “My” represents individuality, staying true to yourself, and embracing what makes you unique. The “Way” symbolizes growth and evolution—a reminder that success isn’t a straight line but a journey of discovery, resilience, and adaptation.

Every detail of “My Way” is intentional. The wave-shaped logo represents fluidity and the ability to embrace change. The green color reflects my favorite shade, evoking balance, growth, and positivity. Together, these elements embody what I stand for: crafting a personal brand that evolves with you and helps you thrive through life’s twists and turns.

But the process of building “My Way” wasn’t just about visuals. It started with deep reflection: uncovering my differentiators, exploring my passions, and aligning my brand with my personal values. From introspective prompts to outlining my unique strengths and building clear content pillars, I shaped a brand that isn’t just mine—it’s an invitation for you to define your own path.

Curious about how I did it?
In my latest blog post, I share the step-by-step process I used to create “My Way.” You’ll learn how to reflect on your unique strengths, choose symbols that resonate, and turn a vision into an authentic brand. Whether you’re building a personal brand, launching a project, or simply defining your own way forward, this framework will help you craft something that feels truly you.

Want to carve your own path?
Click below to read the full article and get the framework for creating a personal brand that reflects YOU.

How I'm Building “My Way"

A Step-by-Step Guide to Defining a Personal Brand

mywaynewsletter.com/p/how-i-m-building-my-way

My Favorite AI Tool(s)

Sintra AI: Is This the AI Assistant Platform for You?

A Two-Week Product Marketing Review

myway.beehiiv.com/p/sintra-ai-is-this-the-ai-assistant-platform-for-you

My Selection of Newsletters

There's An AI For ThatThe #1 AI newsletter. Read and trusted by over 1.4 million readers, including employees at Google, Microsoft, Meta, Salesforce, Intel, Samsung, as well as thousands of AI influencers and enthusiasts.
Superhuman AILearn how to leverage AI to boost your productivity and accelerate your career. Join the world's biggest AI newsletter with 1 Million+ readers from companies like Apple, Amazon, Google, Meta, Micro...

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